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PODCASTS & INTERVIEWS

Navigating modern media challenges | Ft. Richard Fitzgerald | Shark Talk By Mazimatic Ep#2

In this episode of Shark Talk by Mazimatic we are joined by Richard Fitzgerald who is the CEO of Augustus Media, which houses popular brands like Lovin Dubai, Lovin Saudi etc. The Podcast discusses the challenges and opportunities of modern media. Fitzgerland emphasizes the importance of being fast and accurate in delivering news, while also acknowledging the challenges of meeting the expectations of the public. He also discusses the role of media companies in selling content and stories, while also respecting cultural nuances and media guidelines. Overall, the conversation provides insights into the evolving landscape of media and the strategies that companies can use to navigate it.


In this interview, the CEO of Lovin’ Dubai, Richard Fitzgerald, discusses the importance of emotive content and how to deal with controversy in the media world. He discusses the skills necessary to start and run a media organization, and how he would do it if he started again today. YouTube Link. 


In this episode of The Change Officer Podcast’s Step Conference Special series, host Ivan Zeljković sits down with Richard Fitzgerald, the CEO and Founder of Augustus Media. Richard shares the story of how Lovin Dubai, a blog and social media outlet, grew into a Middle Eastern digital media company with a mission to be the ‘New Media’ company of choice in the region. Richard talks about his background as a Regional Social Media Director at Mindshare for the MENA region and how he left his high-paying job to pursue his passion for creating community and offering relevant information to local people. He emphasizes the importance of gathering an audience before thinking about making profits in the new media landscape. The conversation then turns to Augustus Media’s expansion into Lovin Saudi and Smashi, a business news network streaming live from the heart of the Arab world. Richard highlights that Smashi is not just about business news but is also broadcasting live local sports events, which has helped them gain even more subscribers. Throughout the episode, Richard emphasizes the importance of innovation and breaking the mould in marketing communications to generate profitable growth. He also shares his vision for Augustus Media to continue evolving and adapting to the perpetually changing media environment. If you want to hear about the challenges and successes of building a digital media company in the Middle East, tune in to this episode of The Change Officer Podcast’s Step Special series with Richard FitzGerald of Augustus Media. Enjoy! 🎬