In this episode, we sit down with Richard Fitzgerald – CEO and Founder of Augustus Media – the visionary behind Lovin Dubai, Lovin Saudi, and Smashi TV. Discover how this Irish entrepreneur became a transformative force in the UAE and Saudi Arabia’s media landscape, building some of the region’s most influential digital platforms. Richard shares his journey from Ireland to the heart of the Gulf’s media revolution. He discusses the founding of Augustus Media, driven by a passion for digital storytelling and a sharp understanding of the rapidly changing media environment. From launching Lovin Dubai in 2017 to expanding across 11 countries, Richard reveals the strategies behind his growth and adaptability. We also dive into Richard’s mindset, personal discipline, and the habits that keep him pushing boundaries — including his experience with endurance sports like the Ironman. He shares the core values that guide him: tenacity, velocity, and ingenuity — and how these principles fuel both his entrepreneurial path and leadership philosophy.
